cheap iphone 32gb In Marketing You Need To Focus On The Benefits
In this marketing article I discuss the most important element of marketing - turning features into powerful benefits cheap iphone 32gb. If you want to increase sales, you must focus on the benefits of your product or service, not the features.
So what is a benefit compared to a featureA benefit explains how a product or service will help a person cheap iphone 32gb. If I buy this product, how will it make my life better Will it save me money Will it make me feel better about myself Will it make my life easier Benefits are very powerful sales tools because people buy products and services for an end result.
A feature explains a fact about what a product does such as a specification cheap iphone 32gb. For example, the new ZMX car has anti-lock brakes.
That is a fact about the car - it has anti-lock brakes cheap iphone 32gb. The problem with only listing a feature is that a feature does not explain why it is helpful - how it benefits a person.
Why would you want a car with anti-lock brakes The answer to that question is the benefit. Anti-lock brakes are much safer because they keep your tires from locking up and skidding so you do not lose control of your car. Therefore, if you drive a car that has anti-lock brakes, you are less likely to be in an accident. The benefit is the positive end result. In your marketing, it is that positive end result that you want to focus on.Here is another example.
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cheap iphone 32gb
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